Spotify is spending thousands and thousands to turn out to be a serious participant in podcasting, and at this time we bought a take a look at the way it may start selling exhibits: by putting recommended episodes into algorithmically generated playlists. A take a look at seen by The Verge exhibits a number of brief podcast episodes positioned alongside customized music solutions in a playlist meant for the drive to work. Spotify doesn’t have a broadly accessible podcast advice device or supply curated podcast playlists proper now, so this seems to be a take a look at what’s to return.
This yr, Spotify plans to spend $500 million on acquisitions associated to the podcast business, and to this point, it’s bought podcast networks Gimlet Media and Parcast, in addition to podcaster-oriented creation and internet hosting platform Anchor. Not a lot has modified but, however the firm’s hinted at what it plans to do with these entities: it needs to construct out advert merchandise, crack podcast discovery, and amass a group of high quality, Spotify-exclusive exhibits. As we speak’s take a look at could be one of many first public steps in that journey.
The playlist take a look at was served to my colleague right here at The Verge, Dan Seifert. It’s known as Your Day by day Drive, and it options curated music that matches his pursuits. Alongside these songs have been brief information podcasts, seemingly all in Portuguese, which Dan doesn’t converse. The podcasts weren’t made by Spotify.
Spotify seems to have a brand new (?) algorithmic playlist for morning commutes that mixes information podcasts and music, however all of the podcasts are in a overseas language? pic.twitter.com/8HZyq6Ji3J
— dan seifert (@dcseifert) May 1, 2019
In a remark to The Verge, a Spotify spokesperson stated: “We’re always testing new products and experiences, but have no further news to share at this time.”
It appears like Spotify might need been working a take a look at in a Portuguese-speaking nation, and possibly by chance served the exhibits to Dan, which concerned subscribing him to a playlist he’d by no means beforehand seen.
An algorithmic playlist that cycles by way of music and podcast suggestions is a product I’d anticipate to see Spotify debut. Given the success of its Uncover Weekly playlist, the same characteristic, however with podcasts included, would make sense and doubtlessly expose extra of its 100 million subscribers to the podcasting world.